A New Direction
Frequently I’ll catch health and nutrition news on television. Unfortunately, it’s been the same report for the last ten years: our health continues to decline. Apparently Americans are just not listening. And sometimes it seems that whoever is involved in developing new food programming has been left out of the loop entirely. Obesity and obesity-related health issues have reached epidemic proportions among adults and children in the US. Why is it that it’s still virtually impossible to have access to solid common sense food information? Do we need to learn five thousand different ways to deep fry a turkey, make whole cream all butter potatoes, pasta literally buried under a mountain of cheese and a ten egg bread pudding that utilizes day old doughnuts in place of bread? How can anyone really think Americans need more creative ways to deep fry or pack our arteries with more fat, butter and meat? If you pay a little attention, it’s absolutely astounding how much truly harmful nutritional information crosses our television screens in a day, let alone during “the holidays.”
Moderation is the hallmark of the Mediterranean diet and one of the biggest reasons Europeans are in much better physical shape than we are. Yet I know – since we’ve been on the air – that there are a great many Americans out there seeking help, advice, and encouragement to assist them in incorporating healthier foods and a more balanced approach to their daily diets. Clearly, mainstream television food channels are obviously not committed to offering solid nutritional options to their viewers. In fact, they do for food what music videos do for music. Packaged properly, just about any idea can be sold.
Delicious TV’s Totally Vegetarian will continue working hard to meet the challenges of adequate funding for our program and I hope you – our viewers – will continue to support our mission and goals by requesting our new season through your PBS stations. In the words of Gandhi, “We have to be the change we wish to see in the world.” After all, our lives depend on it.